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“You need to be willing to GIVE without WANT before you can HAVE”.  This is the principal concept in Magnetic Sponsoring.

There is only one reason why other network marketers will join you and your business opportunity and that is because you can offer them a solution to their problem. They don’t join because of the product you offer, the amazing compensation plan, or the innovative management team. It’s not about the opportunity.  They join because:

• Your knowledge, your leadership, and your expertise. They will join YOU because YOU can teach them how to build a successful business.

• You are offering a business building or marketing system that solves their current problems and they can believe that they will have success using it.

Magnetic Sponsoring is a system that can help you build a bigger, more profitable business fast and teach you to become the leader you want to be.

You must sell yourself and your solution. You should market yourself as one who helps others.  Do not make the business opportunity company the focal point because it will never be the reason for your success or anyone else’s.

The network marketing business is 10% about you, and 90% about who you know. You need to start keeping complete and thorough details on each new contact you make.

Think long term, 3 to 10 years in the future. What actions you take today will have a direct impact on how successful you will be in down the road if you have the foresight to plan ahead.

The type of prospects that you want to add to your contact list is other industry leaders that you meet. Your goal is to build a contact list of hundreds of other MLM leaders. You want to develop relationships with the truly sharp people who already have a track record of success in life and in your industry.  Take the time to learn as much as you can about them and keep detailed notes of what you learn.

Find a way to meet these people. One of the best places to do this is at your company’s convention or business meetings.  Building relationships with other network marketers in your own company is a great place to meet sharp successful entrepreneurs.

Another great way to meet leaders in your industry is to go to the national MLM Training seminars that take place around the country. When you go to these functions, you’ll find many of the industry’s top income earners are there and the reason they are there is to network.

And finally, you can meet other leaders by marketing yourself online using the concepts and strategies taught in the Magnetic Sponsoring course.

Professional network marketing leaders will only work with people they have come to know, like, and trust. One of your most important business strategies should be to create long-term relationships and friendships with these prospects, because all it takes is ONE single leader to change your life forever.

Become the hunted instead of the hunter and get paid to prospect! Learn all these techniques now for FREE in this 7 Day Video Boot Camp series.

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The ability to write an effective ad that generates results is an actual science. By using powerful triggers in your ads, prospects are genetically programmed to respond to them at a subconscious level.

One of these triggers that we mentioned previously in Magnetic Sponsoring is how people are programmed to acquire pleasure and avoid pain.

Next time you go to the grocery store notice the magazine cover headlines.  It’s not an accident that most of them are negative. The magazine publishers know that you are genetically programmed to notice and respond to the pain of other people.

The rest of the magazine cover headlines will be positive and benefit driven: “How to Lose Weight Fast” or “10 Best Places to Retire”.

One very effective trigger that is commonly used is called “Social Proof”.  This is based on the belief that what we determine to be correct is based on what other people think is correct.

Advertisers use the technique of telling us that their product is the “best-selling” or “highest-rated” product because they don’t have to convince us directly that the product is good. They only need to demonstrate that many others already think so. Testimonials and personal recommendations are social proof triggers that have played very important roles within this industry.

People don’t want to make bad decisions or look like fools and testimonials serve as an important form of evidence and validation within your advertising.  When used correctly, they can increase the results of your marketing and recruiting efforts enormously.

Learn how to use attraction marketing strategies to effectively market yourself and your product.  Get these Free videos - Magnetic Sponsoring.

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It’s already known that most people are basically skeptical and unmotivated.  They would rather learn how to do something than actually do it. Overall only 3% of your prospects will buy your products or become distributors.

Instead of starting out pitching your home business opportunity to the entrepreneurs you meet for several hundred dollars, you should market and promote a front-end retail product for a small cost which gives them the opportunity to try out the product. That retail product can be in the form of an educational course or a software product that teaches them how to build a successful business. By the time that they get to the end of that course or familiarize themselves with the product, they are so enthused about your business opportunity that they will contact you asking to get started.

Therefore, if you want to interest prospects in your business opportunity, you should advertise and sell information about how to have a successful business – NOT information about your business opportunity.  This will increase your prospecting rate from 2-3% to 10-20% of your leads.

The key to making money from the beginning while you do your daily prospecting is to market an inexpensive RETAIL product.  And this retail product must be something that can be sold automatically through direct response advertising.

Here are the steps of the MLM marketing masters:

1.  You place ads.

2.  Your ads promote an inexpensive retail product that can be marketed automatically and sold directly from the web without your direct involvement.  You do not market your main business opportunity.  One example of an inexpensive retail product would be the Magnetic Sponsoring course.

The income you make from the retail sales pays for your advertising and your new customers become your leads!

Three things business-oriented marketers do are:

1.  They retail generic information.

2.  They advertise that information instead of their business opportunity.

3. They backend their prospects into their primary business opportunity at a much later date, after they have been turned into paying customers through the purchase of the retail product.

This process is called a marketing pipeline and can be done completely through an automated process with today’s technology.

•    You place some advertisements online which drives traffic to a lead capture page you’ve created that gives away free tips on how to build a successful home business.

•    The prospect enters their email address and starts to receive your helpful emails.

•    In those emails, you promote a low-cost course. The readers can go directly to the sales page for the product and place their order 24/7.

•    After sending them several emails you give them advice on how to choose the right home based business. You tell them why you joined your particular company and sell them on why you believe it’s the best option for them as well.

Learn how to use attraction marketing strategies to effectively market yourself and your product.  Get these Free videos - Magnetic Sponsoring.

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The driving factor in every single action or decision made by any person is based on one single thing: “The desire to avoid pain or acquire pleasure.”

When you share your business opportunity with a prospect and they tell you “no”, it is because the pleasure they perceive they would gain from starting a business does not out-weigh the pain they perceive it would cause them.  That perceived pain might be the costs necessary to start the business or having to learn something new and move outside their comfort zone. By positively pumping up the prospect’s emotional state, you can help them through this perceived pain.

Every single thing we buy is based on our emotions. We bought the car we drive because of how it made us feel.

Buying into a business and a dream of financial security is no different.  It is also based on emotion.

You buy into a business because of how it would make you feel to have financial security, but you would justify the decision with the fact that it’s a great business opportunity in a well-funded company.

By utilizing the magnetic sponsoring method, your goal in getting a prospect to join your team and become a distributor is to make sure that it is their idea.  Once they have had the time to completely digest the decision to become a distributor, they become dedicated and they’re in it for the long-term.  This is what you should be looking for in team members.

The best way to get a prospect to decide for themselves that the business opportunity is right for them is by repeatedly marketing to them over time. They need to make the decision in their own time frame, not yours. Don’t use pressure tactics and incentives. When the prospect “sells” themselves on the opportunity, you will find that they will be higher quality team members.

It is important to remember that most people are lazy. They want things fast and easy without having to do the work. They purchase hope. They believe that success comes from something outside of themselves.

Most people would rather learn how to do something, rather than actually doing it. They purchase the dream of what the opportunity could give them, instead of using drive and determination to work for it. Instead of making a firm, unwavering decision, they give into their emotions and when those emotional feelings wear off, their desire to become entrepreneurs fades away.

When most distributors start a business, they don’t do what it takes to be successful.  They fall into self-doubt and experience buyer’s remorse. This will happen with 80% of your prospects and distributors.  This is called the 80/20 rule and you’ll never get around it.

The fact is that 9 out of 10 home business owners will spend more money on their business than they will ever make. It is pretty much the standard operating procedure for entrepreneurs starting out in this industry.  It is expected that they pay their dues while they work themselves through the learning curve.  But for those that keep trudging along, learning as the go, they will in time succeed.  There is always a price to pay for education in any industry.

Learn how to use attraction marketing strategies to effectively market yourself and your product.  Get these free videos - Magnetic Sponsoring.

Network Marketing is an industry of marketing and promotion that is pursued by people who have no concept on how to market or promote.  The majority of network marketers are people who work for somebody else.  In their line of work they are employees of a company and have no business ownership experience.

When these inexperienced “marketers” start their own home business they make the mistake of trying to shove their business opportunity or product down the throat of everyone they come in contact with. There are smarter ways to find prospects and build a business.

In attraction marketing one important lesson taught is that you can’t sell an opportunity to someone who isn’t looking for one, no matter how “perfect you think it would be for them” or “how much money you think they could make”.

The first rule of marketing is to sell products people want to buy to the people who want to buy them.

One of the best target markets there is consists of one main group of people: other network marketers. These are people who buy products and services related to building a network marketing business. They want to generate additional income and want to better themselves financially.  These are the types of people who actually spend money each month on business building products and they are your TRUE target market.

Learn how to use attraction marketing strategies to effectively market yourself and your product.  Get these FREE videos - Magnetic Sponsoring.

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If you have ever chased after people to get them interested in your latest business opportunity, you know that doing so can be frustrating and ineffective.  People just plain don’t care about your opportunity no matter how good it is. They haven’t been waiting all of their lives to join you in your business opportunity and become a MLM distributor.

What people DO care about is finding a solution to their problems.  They want financial freedom.  They don’t want being dependent on a job they hate or not having enough time with their family and friends.

Finding solutions to other peoples’ problems is the reason attraction marketing works and why it is the way to share your business opportunity.  For you to become a successful marketer, you need to get your prospects to “sell themselves” on using your business opportunity as THE tool they need to accomplish their goals.

What is the best way to accomplish that? Market and promote information on how to generate leads, cheaper, quicker, and easier.

Learn how to use attraction marketing strategies to effectively market yourself and your product.  Get these free videos - Magnetic Sponsoring.

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• Why Should You Use a Blog to Promote Your Online MLM Business?

“Prospecting” for business as it has been done in the past has become obsolete in today’s market place. Used by those who have not yet discovered the techniques of Magnetic Sponsoring, it is an outdated sales method.

The old way of making numerous phone calls trying to interest leads in your business, approaching strangers on the street, holding business opportunity meetings, and trying to turn your friends and family members into business partners have come to an end.

Because of the Internet, everyone today is being bombarded with a flood of information, marketing offers, and endless choices.

Network marketers are considered pests and are met with annoyance and rudeness. The average person does not want to be bothered, so for a marketer to build a business with cold-market prospecting and hard core selling is a gruesome task.

If you want to sell your product or service you need to figure out a way to have the prospect hunt you down.  They need to invite you into their world. You must be the one sought after rather than being the nuisance.

The hard fact is that 95% of the people who start a home business will fail. The main reason for that failure is that they didn’t gain the knowledge and skills necessary to succeed in today’s competitive market place.

To be part of the elite 5%, you must learn how to use attraction marketing strategies to become the leader and achieve the highest levels of success in your business.  This approach positions you in the market place to get interested prospects searching you out and contacting you.  Once a prospect invites you into his world he has shown an interest in buying what you have to offer. All of the hurdles that the out-of-date marketer faces are no longer an issue for you.  You are now the knowledgeable expert who is turned to and pursued.

People are attracted to others that they feel have value and status. If they can establish a relationship with a person of greater status and value, then by association theirs increases as well.

Of all of business opportunities and tools out there, “YOU” are your most valuable marketing resource because you are one-of-a-kind.  You can increase your value and status to others by increasing your knowledge and experience.

To increase the knowledge and skills that are extremely valuable and attractive to your prospects, you should buy every book and course available to you in your market.

Learn how to use attraction marketing strategies to become that leader and expert that everyone wants to work with.  Be the person whose phone calls and emails are welcomed and valued instead of detested and deleted.

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